UX for IYE
User Experience for a Location-Based Social Media Application called IYE, which is under development.
My role was to drive a team of designers from the concept stage to the development phase.
Affinity Mapping
User Research, we identified 5 types of user behaviours from social media apps. The pain points, Stakeholder mapping and User Personas were done to move further.
Affinity Mapping is the way to map out concepts and objectives, which can fix the constraints and help in building the context of the application.
Information Architecture
After fixing on concept and objectives, I designed the Information Architecture on which the Wireframing would take place.
Using Miro and Whimsical aligned with Figma
Full IA
Features IA
Features IA
Features IA
Branding and Identity
I did the branding and identity design of the application based on a series of mood boards and aesthetics, which helped me design the brand guidelines of the application.
Logo Iterations
Type iterations